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(NewsUSA) - Look up. It's a bird. It's a plane. No, it's Vikings Hiccup, Snotlout and friends -- from DreamWorks' popular "How to Train Your Dragon 2" -- parachuting into the Minnesota Vikings stadium to deliver the all-important game ball.
Sure, there have been some unique game ball deliveries throughout the history of sports, but few may please the entire family more than this.
In celebration of the Blu-ray, DVD and Digital release of the summer's biggest animated movie, "How to Train Your Dragon 2," the heroic Viking Hiccup and his friends will parachute into the Vikings stadium to deliver the game ball as his faithful dragon Toothless welcomes them onto the field.
Taking place at TCF Bank Stadium at the University of Minnesota in Minneapolis on Sunday, November 2 at approximately 11:38 am CT as the Vikings prepare to take on the Washington Redskins, fans will have to turn their attention to the sky to catch a glimpse of the show.
In case you've yet to see the movie, the thrilling second chapter of the epic "How to Train Your Dragon" trilogy returns to the fantastical world of the heroic Viking Hiccup and his faithful dragon Toothless. The inseparable duo must protect the peace and save the future of men and dragons from the power-hungry Drago when Twentieth Century Fox Home Entertainment releases the critically acclaimed hit on Blu-ray and DVD November 11.
To learn more about this high-flying event and the Blu-ray and DVD release of "How to Train Your Dragon 2," visit www.howtotrainyourdragon.com.
PARTNERSHIP WITH SHOCKBOX PRESENTS NEEDED DATA ABOUT BULL RIDING HELMETS
The image is clear and stunning.
A cowboy lies motionless in the arena dirt as a 1,600-pound bull continues to leap, kick and twist near him. Athletic men move in to protect the cowboy and entice the beast away. Fear and a sense of panic are natural, from fellow bull riders to announcers to fans.
Itâ€™s that vivid image that has led to the partnership between Impakt Protective and InVinci-Bull in the creation of the Shockbox helmet sensors for bull riding. The relationship allows not only for better protection for the cowboys, but also a way many others to keep track of the types of forces that a bull rider faces during a ride.
â€śWe are in this to better protect the bull riders,â€ť said Cody McGee, the executive vice president of sales and marketing for InVinci-Bull. â€śThis sensor is going to change bull riding. With the sensor in the helmet and the signal it sends the app, weâ€™re going to know the exact spot a cowboy takes a blow and the G-forces that impact has. Sports medicine can go in and pinpoint exactly where the impact was and what type of treatment they need to make.â€ť
The Shockbox sensors weigh less than an ounce, but they provide great data that is transmitted via Bluetooth technology to any mobile device that has the appropriate application. For medical teams, the sensors will submit detailed information about the G-forces, points of impact and Head Injury Criteria.
The non-medical app â€“ for announcers, television commentators and any fan who wants to follow specific bull riders â€“ will feature a less detailed report that is still fascinating.
â€śThe match of the two leading brands in bull riding helmets and helmet sensors was evident,â€ť said Matt Owen, founder of InVinci-Bull Riding Equipment. â€śWe are excited to bring the unique technology to the bull riding market and make an impact on head safety.â€ť
The Shockbox sensors are made by Impakt Protective, a developer of smart sensors. Itâ€™s CEO, Danny Crossman, created the first helmet sensors for the military to record roadside bomb blasts in Iraq and Afghanistan in 2006. The sensors also have been used in other sports: hockey, football, lacrosse and snow sports.
The InVinci-Bull helmets were developed three years ago and were first tested at a Professional Bull Riders event in New York City. Since then, the company has worked with Simpson Racing, the primary safety products company in auto racing, to develop a lighter, yet stronger, product.
â€śWhat we learned from Bill Simpson, who was the godfather for NASCAR and drag racing safety equipment, is they use carbon fiber for their helmets,â€ť McGee said. â€śWe decreased the weight by 30 percent, but we saw a 40 percent increase in structure strength.
â€śWe have met certification standings and have exceeded the certification criteria by 60 percent. We also have partnered with researchers at Iowa State and the University of Calgary, and thatâ€™s where we came down with the weave pattern. We can take the shocks and disperse them across the helmet so there isnâ€™t so much pressure on the impact point.â€ť
The National Intercollegiate Rodeo Association, which is the sanctioning body for college rodeo, has listed InVinci-Bull as its official helmet. The company also has reached endorsement agreements with PBR Australia champion David Kennedy, announcers Scott Grover and Matt West, and Richard Jones, a professional announcer and sound technician.
â€śWe know how superior the InVinci-Bull helmets are having them tested in our labs with Shockbox helmet sensors fitted,â€ť Crossman said. â€śProviding access to data and immediate impact alerts to parents, riders and coaches is a key part of the concussion and head-trauma system.â€ť
The technology is incredible. More importantly, itâ€™s a great tool for sports medicine personnel to use in their treatment of potential head injuries.
â€śIt has given us some accountability to our bull riding helmets,â€ť McGee said. â€śIt shows that we are not only putting a little bit of clout into them, but it also is about safety.â€ť
Thatâ€™s the most important message of all.