June 22, 2010 will forever go down in history as the first time in America that words like mild, medium, low, ultra-light, etc., cannot be legally used to market the sale of cigarettes. Last to join the efforts, of course, the United States is the 71st country to make the labeling of cigarettes as “light” illegal.
The tobacco industry’s “light” deception tricks consumers into thinking that these cigarettes have lower tar and nicotine than others. According to ScienceDaily, for decades now, cigarette makers have marketed so-called light cigarettes — which contain less nicotine than regular smokes — with the implication that they are less harmful to smokers' health. A new UCLA study shows, however, that they deliver nearly as much nicotine to the brain. The two take-home messages are that very little nicotine is needed to occupy a substantial portion of brain nicotine receptors," Brody said, "and cigarettes with less nicotine than regular cigarettes, such as 'light' cigarettes, still occupy most brain nicotine receptors. Thus, low-nicotine cigarettes function almost the same as regular cigarettes in terms of brain nicotine-receptor occupancy.
According to the American Cancer Society Cancer Action Network, “light” smokers account for about 50% of the cigarette market. Armed with that information the tobacco industry has launched yet another deceptive marketing campaign which is geared toward changing all the “light” packaging to the cooler colors like baby blue, silvers, etc. instead of the intense reds, oranges and golds.
The message behind this article, and the truth consumers need to know is that people who smoke these products get cancer and other smoking related diseases at the same rate as those who use regular tobacco products.